Senior Data Analytics Professional with 7+ years of experience driving data-driven decision-making through advanced analytics, marketing mix modelling, and conversion optimisation. Advanced knowledge in SQL, Python, R, and modern analytics engineering tools including dbt and SQL Mesh.
Possesses a track record leading cross-functional teams, to deliver enterprise-level solutions, and translating complex data insights into business improvements. Currently pursuing MSc Data Science with specialisation in machine learning and cloud computing applications.